Would you blame the Butterfly?:
Interplay of Consequences, Ambiguity and Responsibility

For this project, I initially planned to create something visual because language, at times, comes to me in images. As I discovered in the previous stage, I tend to use materials as personified symbols. This is largely because the image is often the primary source for me, which I then translate into written language, losing its dimensionality. In that sense, some of my writings are not the origin, but a secondary output through this process of conversion. With this in mind, I intended to restore its original form for this stage.
Among all possible formats, I chose a 15-second video, the typical length of an advertisement. I found that the structure of advertisements shares a logic with identity: both hide weaknesses, showcase strengths with pride, all to be liked (Abapo, 2012 ; Bhattacharyya, 2022). I have yet to meet anyone who includes their flaws as part of their identity. 

Drawing on that analogy, challenging myself to create an advertisement of me, is basically asking myself a question: What am I? And honestly, I tried. I thought of how I want to be seen by others, and who I want to be for myself. However, although I’m almost at the point where I want to care, I just don’t.  
Due to personal difficulties, I shifted direction. Instead of portraying a desirable version of myself, I decided to visualise the thoughts I had while working on this project. So, the advertisement doesn’t answer “What am I?” but rather contains the things I see when I hear that very question. It is interesting that in Stage 1, I discovered my tendency to hide behind my words—the personified symbolisms serving as my masks. On the contrary, stage 2 reveals everything, my primary language and even my hesitation lost for words.